Author PR Kickstarter Programme

Personal Branding

Personal Profile Raising Programme for Authors

This Author PR programme is similar to our Personal PR Kickstarter, but the choice of PR deliverables are designed around book publicity and the specific needs of building a public profile as an author.

You get a PR and marketing strategy equivalent to a full agency monthly service, but because we consolidate our activities into a short time frame, with set deliverables, you only pay a one-off fee. Our founder is a three-time published author, so we are well aware that authors don’t have big publicity budgets. But we know that what authors do have is opinions, knowledge and creativity, which are the perfect building blocks for becoming an authoritative thought leader. 

Our starting point is to develop your media worthy talking points and story angles. All of our media strategists are former or working journalists so we are experts at finding and clarifying the things you need to be talking about.

Then, you select a choice of deliverables from a menu of PR and marketing activities aimed to get your book and/or your name as an author into the public domain. You choose your deliverables depending on where you are on your author journey. Whether that’s help writing a synopsis to secure a top-tier publisher, or your book is out already and you want to secure media coverage or go onto a podcast or even let us help with a book launch – we can and will raise your author profile!

Our menu of author PR activities includes:

  • Personal Branding strategy: Establishing your talking points,  storytelling angles, media bio and overall digital profile review
  • Securing media coverage with a guarantee of two media mentions
  • Securing podcast or radio interviews with a guarantee of at least one guest interview
  • Securing book talks with a guarantee of at least one speaking engagement (virtual or in-person).
  • SEO audit and keyword implementation for your personal or book website
  • Producing a professional synopsis for your book for submission  to publishers
  • Presenting an actionable social media strategy for raising your author profile on two social media platforms
  • 90-minute media training session with a former national news journalist
  • Hosting a book launch

What People Say

As a debut author, there is a lot that nobody tells you about doing your own marketing, and trying to handle everything — a website, and social media, and trying to build buzz around your book —can be quite overwhelming and feel like a full-time job. Helen and the entire Thought Leadership team are experts around bootstrapping and elevating your online presence. With detailed SEO audits telling you how to improve your website, assistance with and tutorials on setting up your own podcast, newsletter or videograms, and clear messaging around your thought leadership pillars to create a unique brand, this is the best value for money I've seen when it comes to PR and marketing.

Every person on the team isn't just knowledgeable and supportive, they're deeply invested in teaching you how to do this yourself, so you feel more confident about managing your own publicity for the long-term.
Anat Deracine headshot
Anat Deracine (pen name)
Author


Helen has provided me with really targeted support on Thought Leadership activities. This included helping me define my story, planning and pitching articles and doing a much needed ‘health check’ on my social media channels. Helen was organised and provided insightful critical guidance that helped me identity and reach target audiences and communicate my story. She helped to keep me accountable and was interesting and fun to work with. Thanks Helen!


Jacqui Webster
Dr Jacqui Webster PhD
Head of Advocay, The George Institute

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