Full-Service Personal PR Service
Personal PR and Thought Leadership Strategy for CEOs, business leaders, entrepreneurs and public figures
On our full-service level of personal PR support, we work on a rolling monthly basis and manage all aspects of personal PR and thought leadership strategy.
We immerse ourselves in your business or project and advise on what you can and should be talking and writing about. We pitch to the media, ghostwrite any articles that we secure, pitch you to speaking events and help you prepare a killer talk. We suggest you for broadcast interviews and deliver media training whenever you need it. This is an all-inclusive service where we react quickly to what’s happening in the media to position you as a thought leader in your field.
Our USP over other PR agencies is that you will work with your own dedicated ghostwriter and media strategist. All our team members in this role are former or working journalists so they are experts at, not only bringing out the storytelling angles in you, but writing in a way that the media will accept. Our motto for our clients on this level of service is to ‘reduce your homework‘. Instead of asking you for a quote for the media, we’ll write one for you. Instead of telling you to fill in interview questions from a journalist, we’ll do the first draft for you. This is why we employ former journalists. In our view, having the ability to write in our clients’ voices is the essence of personal PR.
Our activities are wide-ranging on this level of service. As well as your own ghostwriter and media strategist, you will also have your own digital marketing strategist to hand, who can supplement your social media activity, improve the SEO for your personal or business website and advise you on launching other thought leadership content such as your own podcast or video series.
We don’t have to replace your existing PR or comms team, if you have one. Sometimes we work instead of a PR team, and sometimes we work with them, focussing purely on raising the executives’ professional profiles.
Our personal PR activities typically include:
- Advising on your personal branding (for example, consolidating your expertise and aligning any online profiles)
- Formulating and ghostwriting thought leadership articles for your target publications
- Securing profile interviews or Q&As in business or mainstream media
- Securing speaking engagements at industry conferences, webinars, or panel talks.
- Booking guest interviews on popular podcasts or radio shows
- Managing your personal social media to build your profile, gain followers and partake in the most important conversations
- Launching and producing your own podcast or other unique thought leadership content
- Improving the content, SEO or clarity of your personal or business website
- Applying for industry awards
PR Client testimonials
Helen has been the missing link for me becoming a thought leader for building enterprise leaders. Helen complemented my domain expertise by driving awareness and branding. She got me a high profile speaking engagement at Collision and helped me write articles around my books and placed them in publications targeting entrepreneurs. I enjoy my weekly call with Helen and am impressed by her follow through.
Tae Hea Nahm
Co- Founding Md Of Storm Ventures; Author Of Survival To Thrival, Speaker On Entrepreneurship
I’m impressed by Helen’s multi- skills. She helped me with many aspects of my MEP publicity campaign after putting myself forward to be London MEP in the May 2019 Euro elections, advising on the wording of my website, filming short videos for social media, finding press opportunities and giving an overall advice. Being an ex journalist she is good at matching the things that I am passionate about and can talk with authority on, to the topics in the news.
Dinesh Dhamija
Liberal Democrat MEP
Helen secured high profile press coverage including The Evening Standard and Worth magazine, and not only did she get me a high profile speaking engagement at Web Summit, but suggested a format where I could invite some of my contacts for a panel talk, making it a brilliant relationship-building win for us. She briefed me before interviews and cleverly anticipated questions. She also drew out some personal angles from me as well as the obvious business ones. I enjoyed working with her and she’s been on the look out for opportunities for me even after stopping
working together.
Execuitve
Quintessentially