Full-Service Personal PR Service
Personal PR and thought leadership strategy for CEOs and subject-matter experts
In today’s digital world, business leaders need to be the human face of a business. It’s no longer acceptable to rely on press releases or newsletters. Customers want to know the opinions of the people running a business; the media want to know their vision; entrepreneurs want their leadership and advice.
On our full-service level of personal PR support, we work on a rolling monthly basis and manage all aspects of personal PR and thought leadership strategy for one or more senior figures within an organisation.
We immerse ourselves in your business or project and advise on what you can and should be talking and writing about. We pitch to the media, ghost-write any articles that we secure, pitch you to speaking events and help you prepare a killer talk. We suggest you for broadcast interviews and deliver media training whenever you need it. This is an all-inclusive service where we react quickly to what’s happening in the media to position you as a thought leader in your field.
On this level of service, our activities are wide-ranging. We’ve helped clients launch and produce podcasts, run digital ads, provide professional profile photos (at our expense of course), and even make introductions for non-exec board positions.
We don’t have to replace your existing PR or comms team, if you have one. Sometimes we work instead of a PR team, and sometimes we work with them, focussing purely on raising the executives’ professional profiles.
Our typical personal PR activities include:
- Formulating and ghostwriting thought leadership articles for your target publications
- Securing profile interviews in business or mainstream media
- Securing speaking engagements at industry conferences, webinars, panel talks.
- Booking guest interviews on popular podcasts or radio shows
- Managing your personal social media to build your profile, gain followers and partake in the most important conversations
- Launching and producing your own podcast or other unique thought leadership content
- Applying for industry awards
- Drafting and applying for a personal Wikipedia page (only suitable if you already have a modest profile)
PR Client testimonials
Helen has been the missing link for me becoming a thought leader for building enterprise leaders. Helen complemented my domain expertise by driving awareness and branding. She got me a high profile speaking engagement at Collision and helped me write articles around my books and placed them in publications targeting entrepreneurs. I enjoy my weekly call with Helen and am impressed by her follow through.
Tae Hea Nahm
Co- Founding Md Of Storm Ventures; Author Of Survival To Thrival, Speaker On Entrepreneurship
I’m impressed by Helen’s multi- skills. She helped me with many aspects of my MEP publicity campaign after putting myself forward to be London MEP in the May 2019 Euro elections, advising on the wording of my website, filming short videos for social media, finding press opportunities and giving an overall advice. Being an ex journalist she is good at matching the things that I am passionate about and can talk with authority on, to the topics in the news.
Dinesh Dhamija
Liberal Democrat MEP
Helen secured high profile press coverage including The Evening Standard and Worth magazine, and not only did she get me a high profile speaking engagement at Web Summit, but suggested a format where I could invite some of my contacts for a panel talk, making it a brilliant relationship-building win for us. She briefed me before interviews and cleverly anticipated questions. She also drew out some personal angles from me as well as the obvious business ones. I enjoyed working with her and she’s been on the look out for opportunities for me even after stopping
working together.
Execuitve
Quintessentially