Personal PR Kickstarter Programme
Personal branding package based on a one-off fee
This personal branding package has been designed for entrepreneurs, authors, academics, coaches or anyone with subject-matter expertise, who is funding PR support from their own pocket.
We start in the same way that we start with all of our clients – with an in-depth 90 minute meeting where we delve into your talking points, expertise, personal backstory and views. From this, we develop an in-depth personal branding strategy which includes a media bio clearly defining all of your roles; a coherent breakdown of 5-6 topical talking points and media worthy story angles which reflect your expertise; and a professional assessment of your social media profiles, personal website and overall online image.
Then, you choose a set number of deliverables from a menu of PR and marketing activities. That means you pay only for a service that is exactly tailored to your publicity goals, and no more. That’s why we can stick to a one-off fee instead of a monthly retainer.
Our most popular deliverable on our Personal PR Kickstarter is media coverage – if you choose this we guarantee we’ll secure at least two mentions. Our other popular deliverables include finding a talk, securing a high profile podcast interview or producing a social media strategy. We can go through the whole list if you book a discovery call below!
We are different to other PR agencies because our team of media strategists are all former or working journalists. This means we don’t deliver any marketing fluff. We use our decades-worth of real-world media experience to refine and consolidate your personal expertise into stories, arguments, comments, talks, social media posts and thought leadership content that genuinely piques the interest of the media and public.
Our Menu of Personal PR and Marketing Deliverables include:
- Personal Branding Strategy including defining your talking points and assessing your online image
- Securing media coverage with a guarantee of at least two media mentions
- Securing speaking engagements with a guarantee of at least one talk (virtual or in-person)
- Booking podcast or radio interviews with a guarantee of at least one appearance
- SEO audit of your business or personal website and keyword implementation
- Producing an actionable social media strategy for your personal profile on two social media platforms
- Delivering media training
- Launching and producing your own podcast or other thought leadership content
- Planning, managing and analysing digital ads on one platform
- Professional profile photos
What People Say
