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We’re Hiring Again: Personal PR Strategist Job Role

helencroydon PR Tips and Blog

We are looking for a journalist or former journalist to join our small but fast-growing team as a writer and media strategist. (Full-time role, but we will consider candidates who want a pro-rata 4-day-a-week role). 

Photo by Amador Loureiro on Unsplash
  • Can you watch a 20 minute video of a stranger giving a talk, and then write a killer paragraph summing it up which we can pitch to speaking events?
  • Can you interview a brand new client and then come up with 4 strong story angles because you have a great nose for a story?
  • Can you get to know a client really well – so well that when a journalist puts a shout-out for a one-paragraph quote for an article, that you can whip up something snappy that you know will perfectly capture their viewpoint, whilst also being insightful to the media?
  • Can you take some waffly copy, full of jargon and repetition and turn it into a succinct 800 word ‘advice piece’ suitable for a top tier media publication, in just a couple of hours?
  • Do you have a broad knowledge of the UK media and have a bank of knowledge of the regular slots or features or programmes?

If you have these classic journalistic skills, come and work from us!

Yes, we are a PR agency, and yes this is a PR role but the crux of this role is writing and knowing how the media works. Whether that’s ghost-writing articles for our clients, writing up call notes into a media-worthy soundbite, proof reading a proposal, or even writing a synopsis for a book.

We don’t do PR like standard PR agencies: We focus on personal PR, not brand or product PR. So, our strategy rests on understanding how different types of publications can utilise our client’s expertise in different ways.

When we pitch to the media, we use succinct, plain English. (If you’ve ever used the phrase ‘is committed to….’ ‘is delighted…’ or ‘believe in empowering….’ in any media pitches, please don’t apply!). We are successful, because we help clients develop genuinely insightful quotes/talks/opinion pieces and content.

For those reasons, we’re looking for someone who comes from a journalism background rather than a PR background. Ideally you will have experience in-house in a newsroom either writing, editing or commissioning, and will have experience having to pitch to editors so you know what works and what doesn’t. Efficiency and storytelling will come naturally to you.

And being tech savvy is also a must!

We are a small team but growing fast. There are six permanent members plus several freelancers, so you must be comfortable working in a small team, taking initiative without waiting to be told what to do. We work remotely most of the time, but come together to work as a team one day per week in London at a co-working space (Thursdays). This is essential to the role, so please only apply if you can come into our London workspace once per week. There may also be occasional London-based meetings in addition to this.

We are recruiting for a January start so please apply ASAP:

  • Send an email with the subject heading WRITER AND MEDIA STRATEGIST
  • Including a CV or a link to a profile which summarises your experience.
  • Include two or three links to your best pieces of journalism-based writing
  • And, an example or two of how you’ve thought beyond the obvious to come up with a story angle which successfully led to coverage for you, or someone else. (If you haven’t done PR before, this might be an example of getting a difficult story commissioned but it must reflect a media mention of a person and not a brand or product.)

Salary: £36k – 45k DOE

For information on what we do, check out our case study page.