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Thought Leadership Content Creation
First we define your personal brand
You may be at the cutting edge of your industry, have multi-sector experience or the makings of a revolutionary product, but if you can’t articulate your USP and categorise your pillars of expertise, potential customers or partners won't understand your value. We help you make sense of it all. Then, we audit your digital profile and recommend improvements - including your Linkedin profile.
Next we build your expertise
Now we've differentiated your most powerful talking points, we use our storytelling skills to transform your expertise into authoritative content, which signals trust with your audience. Typically that includes co-writing articles for the media, writing explainer blogs for your own website, editing white paper reports, ghostwriting a business book or professionally producing your own podcast or video series.
Then we amplify your thought leadership content
This is where we endeavour to get your thought leadership content in the media or onto other influencers' podcasts and channels. Our real-world media experience means we know what journalists, editors and producers are looking for.