The Media Insider Podcast

Check out the latest episodes of our Media Insider Podcast. Each month, our founder, Helen Croydon, a former journalist herself, interviews a commissioning editor, journalist or producer at a publication or broadcast news programme about what they cover, formats of stories, how they plan content and what they look for in a pitch. You can click on the episodes below to hear pitching tips from the different media insider guests.

If you want to know how to get into the media, or pitch to the media, this is the podcast for you!

How PRs or businesses can tailor their pitches for Raconteur’s formats. Plus the hunt for diverse journalists!

How to write a diversity and inclusion pitch that is relevant and impactful. Plus, her key advice: if you have to work to make it sound relevant, it probably isn’t.
Tips on how to pitch a story including how to differentiate passion from expertise and why ‘the story’ is always the most important wording of your pitch.
What the editorial team at Metro look for and why using fresh writers is so exciting.
Martha explains why she’s on the lookout for young writers and defining a story angle in a pitch.
lucy dunn
Why journalists are going ‘below the line’, the resurgence of long-reads and what’s needed from PRs and journalists in their pitches 
The pros and cons of traditional vs. self publishing, plus a community of writers you’ll want to be a part of.
How to craft relevant and socially conscious beauty and fashion pitches.
Aspiring author? Here are the insider tips on pitching your next book.
Discover the difference between ‘branded journalism’ and ‘traditional journalism.’
The good and the bad when it comes to pitching, plus what PRs should be avoiding.
How to know which ‘slot’ or page your pitch belongs in to create a perfectly catered pitch.
Are ‘listacles’ still a viable pitch? Tips on making your pitch more relevant.
Find out how to pitch your business or client to major tech publications.
What makes a great interview and how thought leaders can contribute their ideas in the media.
What HuffPost looks for in a first-person story and other regular slots to look out for.
How to pitch your thought leadership piece and why clickbait doesn’t work in B2B journalism.
Learn the difference between a ‘pitch’ and an ‘idea’.
Pitching advice from Business Insider for PRs, freelance writers and experts.
What is true life journalism and how can you challenge the mould of traditional real life stories.
How to stand out in a sea of pitches. What editors are looking for.

The Media Insider Podcast with Suchandrika Chakrabati
Tips for freelancers and writing the perfect profile piece.
What travel magazines are really looking for in a travel pitch.

Pitching tips for women’s magazines, plus how long to wait before following up!