Go From Anonymity To Authority
With Thought Leadership PR
We are a specialist team with backgrounds in journalism, political strategy and PR.
For business leaders, entrepreneurs, philanthropists and public figures we help you become experts in your field and be found by potential clients or investors.
Author & Journalist-turned-Media-Consultant
Behind the concept is Helen Croydon. She created a fresh approach to PR, focussing on the people behind a business, rather than the business itself.
With almost two decades experience working as a journalist across broadcast, radio and print, and as a best-selling author having to raise her own profile, she recognised that while many people have valuable expertise and engaging stories to tell they don't know how to get their voice and name recognised.
We help clients go from anonymity to authority – We shape your messages and help you amplify them, to increase your influence, attract new business and open doors to new partnerships
What we do
The Thought Leadership PR Team
Helen is an expert at identifying what is media worthy. She's written for every major national UK title from The Sunday Times to Metro to the Daily Mail. She’s worked as a producer for ITN for a decade and has appeared on Sky News, BBC News Channel, ITV This Morning, GMB, Newsnight, Woman’s Hour and more as a commentator.
This experience has given her a 360 degree understanding of how the media works. As a journalist and producer being pitched to, and as an author raising her own profile, her instinct for storytelling is hard to match.
It is this decades worth of knowledge and media contacts with which she applies her unique results-driven formula for building thought leaders.
Check out Helen's podcast The Media Insider, featuring interviews with editors on what they look for in a story and how to pitch to them.
Eva CharalambousPR Strategist
Eva has worked as a reputation advisor to global CEOs and private individuals for over two years. Previously, she managed communications at one of the UK’s best known cross-party think tanks and a highly-regarded economics consultancy based in London. Eva secures coverage for clients across a variety of media and expertly develops tailored media strategies.
Nellie KhossousiSocial Media and Marketing
Nellie has worked on high profile marketing strategies from galleries and museums to startups and her own website too. She's our marketing and social media specialist, advising and implementing on everything from marketing strategies, designing websites, editing videos, producing podcasts and creating engaging and relevant content for our clients.
Cheyanne Greig-AndrewsResearcher and Organiser
Cheyanne is an experienced writer, creator and organiser. She's worked for content agencies, press and an art studio. Her sharp and insightful research helps us gain a better understanding of our clients, their industries and opportunities that others haven't thought of. And her operational know-how keep our day-to-day operations running smoothly.
Purvai DuaMedia Relations
Business journalist turned PR, Purvai has years of experience in B2B tech and business PR, media relations and digital storytelling. Starting out as an editor of a leading English daily and then working in news journalism and PR agencies. She works closely with all our clients to understand their topics and identifies the most appropriate and impactful media opportunities.