Any PR agency or freelance PR will attest, they can’t guarantee media coverage. And they are right. No one can! News is an evolving cycle and newsroom agendas are a complex web for which there is no formula. Even if we secure our clients a slot on say, Sky News, and it’s confirmed that morning, items can get ‘bumped’ off …
Yes, we are a PR agency, and yes this is a PR role but the crux of this role is writing and knowing the media. Whether that’s ghost-writing articles for clients, writing up call notes into media-worthy quotes, proof reading a proposal, or even writing a synopsis for a book, which is one task we helped a client with recently!
We are recruiting for a new digital marketing and social media consultant, to work on a freelance basis for 3 hours per day for 4-5 days per week. The role has the potential to become full-time later. Our ideal candidate will be a pro-active all-rounder on all things social media, marketing and content creation. You’ll be juggling a range of …
Business leaders on social media: Good or bad? We often hear from CEOs, high profile entrepreneurs, revered scientists and political figures that they would like to do more on social media but they are afraid that they may say the wrong thing, that they are adding to the online noise, or that they could come across as ostentatious. This is …
News about Covid-19 dominates the headlines in times like these. Where many of us may have carved out 15 minutes every day to read an op-ed on our favourite business websites, or to scan Twitter for topics that piqued our interest, now, we are using this time to get updates on latest statistics from the World Health Organisation. So what …
During unprecedented and stressful times like these, it is hard to know whether your usual marketing campaigns should be put on hold and whether it’s appropriate to continue to produce thought leadership content. Should you still release your next podcast episode if it was recorded before the world shut down? Should you carry on with your scheduled blog topics if …
Effective thought leadership should lead to you being top of mind as an authority on particular topics. Even better, thought leadership should help others advance by giving them access to your insight and valuable expertise. Thought leadership should start from a desire to share your knowledge for the greater good – such as to highlight a solution in your industry …
There’s a big difference between what you write for your own content, and an article or guest post you would write for the media. Our founder, Helen Croydon wrote this article on common pitfalls of writing content worthy of earned media coverage.
Imagine if one of your ideas for how to solve a common business problem became the go-to approach in your industry. Imagine if, by taking some time to analyse an issue and articulate your theory, you established a school of thought, not only to be used by your internal team, but becomes the default approach for an industry. That is …
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