During unprecedented and stressful times like these, it is hard to know whether your usual marketing campaigns should be put on hold and whether it’s appropriate to continue to produce thought leadership content. Should you still release your next podcast episode if it was recorded before the world shut down? Should you carry on with your scheduled blog topics if …
Effective thought leadership should lead to you being top of mind as an authority on particular topics. Even better, thought leadership should help others advance by giving them access to your insight and valuable expertise. Thought leadership should start from a desire to share your knowledge for the greater good – such as to highlight a solution in your industry …
Imagine if one of your ideas for how to solve a common business problem became the go-to approach in your industry. Imagine if, by taking some time to analyse an issue and articulate your theory, you established a school of thought, not only to be used by your internal team, but becomes the default approach for an industry. That is …
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