Thought Leadership PR's Team of Experts

Helen Croydon Journalist and Author turned Media Consultant

Helen Croydon

Founder & Director

Behind Thought Leadership PR's concept is Helen Croydon. In an 18-year career as a journalist across broadcast, radio and print media, and as a best-selling author, she learned everything about how to raise her profile.

It's this decades worth of knowledge and media contacts with which she applies her unique results-driven formula for shaping individuals into thought leaders.

Thought Leadership PR (TLPR) started as a PR agency - focussing on raising the profiles of CEOs, founders and subject matter experts. But as traditional media has more competitive to get into, and less valuable as a medium for exposure, TLPR  evolved into thought leadership content creation.

The core skills required in both the old-world PR and the new-world thought leadership creation are the same: Developing and articulating stories that get noticed.

Helen has written for every major national UK newspaper from The Sunday Times to Metro to The Daily Mail, worked as a producer for ITN and has appeared on Sky News, BBC News Channel, ITV This Morning, Newsnight, Woman’s Hour. She wrote three books - one of which was a WHSmith best-seller (2011) and another which was long-listed for the William Hill Sports Book of the year (2018). If anyone can help you become a recognised industry expert, it’s her!


Thought Leadership Experts

Nellie Khossousi

Loreen Fraser-Owusu

Personal Branding Consultant

Loreen has over a decade of experience delivering successful, multi-channel communications campaigns, while maintaining stellar client relationships. She has experience working across global markets with leaders and brands in the tech, fintech, health, ecommerce and social impact sectors, securing coverage in leading global business titles. She’s also supported startups with growth strategies and developing powerful storytelling angles. Loreen ensures our team deliver high impact PR results and our clients get in front of the right audiences.

James Morris

James Cheng-Morris

Ghostwriter & Media Consultant

James had a decade of journalism experience, from local papers to national news websites including Yahoo News and the Evening Standard. He has provided on-the-ground coverage for some of the biggest stories in recent history, such as Brexit and the coronavirus pandemic.
A sharp writer with genius ideas how to guide a story from conception to publication, James has an ability to understand our clients' complex topics and make them into stories that get noticed. He's ghostwritten hundreds of articles for our clients including ghostwriting a book.

Emily Cleary

Emily Cleary

Ghostwriter & Media Consultant

Emily is a veteran Fleet Street journalist with 20 years media experience.  She’s managed PR campaigns for Premier League footballers and CEOs, so has developed deep and considered insight to tell our clients' stories in the national press in a way that excites editors and achieves acclaim for you. She has enviable media contacts covering news, features, business, broadcast and everything in between.

Patrick Grafton-Green

Patrick Grafton-Green

Ghostwriter & Media Consultant

Patrick worked in journalism for ten years before entering PR. He began his career as an editor and reporter in local news before moving to the Evening Standard where he became deputy digital editor. More recently, Patrick had stints at various national newspapers and broadcasters, including the i and LBC. A skilled writer who always has an eye for a great story or quote, he's able to quickly grasp our clients' talking points to find targeted media opportunities.

As well as our in-house team above, so that we can help our clients with all aspects of their profile-raising, we also call on our network of trusted freelancers such as media trainers, SEO specialists and speaking consultants.

Take a look at what our team has been working on!


Thought Leadership PR team pictured in a London office