Thought Leadership PR's Team of Experts
Helen CroydonFounder & Director
Behind Thought Leadership PR's concept is Helen Croydon. She created a fresh approach to PR, focussing on raising the profiles of the leaders behind a business, rather than the business itself. That's because people have more PR value than businesses do.
It's also because, with nearly two decades experience working as a journalist across broadcast, radio and print, and as a best-selling author, she had to work hard to raise her own profile.
Helen has written for every major national UK newspaper from The Sunday Times to Metro to The Daily Mail, worked as a producer for ITN for a decade and has appeared on Sky News, BBC News Channel, ITV This Morning, Newsnight, Woman’s Hour and more.
It is this decades worth of knowledge and media contacts with which she applies her unique results-driven formula for creating thought leaders and shaping personal brands as subject matter experts.
Thought Leadership Experts
Loreen Fraser-OwusuHead of delivery
Loreen has over a decade of experience delivering successful, multi-channel communications campaigns, while maintaining stellar client relationships. She has experience working across global markets with leaders and brands in the tech, fintech, health, ecommerce and social impact sectors, securing coverage in leading global business titles. She’s also supported startups with growth strategies and developing powerful storytelling angles. Loreen ensures our team deliver high impact PR results and our clients get in front of the right audiences.
Cheyanne Greig-AndrewsMarketing & Operations Director
Cheyanne is an experienced writer, content creator, and operations manager. She's previously managed an art studio and worked as a freelance social media manager & copywriter for clients in a variety of industries. She’s the one with all the operational know-how, developing the systems that make our business run smoothly, building team morale and ensuring clients have a smooth onboarding process. Cheyanne’s solution-oriented mindset and ability to listen to clients’ needs mean she is quick to adapt to industry trends and evolve our services to offer the most value to our clients.
James Cheng-MorrisGhostwriter & media Consultant
James had a decade of journalism experience, from local papers to national news websites including Yahoo News and the Evening Standard. He has provided on-the-ground coverage for some of the biggest stories in recent history, such as Brexit and the coronavirus pandemic.
A sharp writer with genius ideas how to guide a story from conception to publication, James has an ability to understand our clients' complex topics and make them into stories that get noticed. He's ghostwritten hundreds of articles for our clients including ghostwriting a book.
Nellie KhossousiSocial media Expert & video editor
Nellie has worked on high profile marketing strategies from galleries and museums to startups and her own website too. She's one of our social media specialists, and is a whizz at finding and creating posts and engaging for our clients. She is also a talented website creator and video editor and advises our clients on launching or producing video channels and building websites.
Eva CharalambousPersonal PR Consultant
Eva has worked as a reputation advisor to global CEOs and private individuals for half a decade. Previously, she managed communications at one of the UK’s best known cross-party think tanks and a highly-regarded economics consultancy based in London. Eva manages our Thought Leader Kickstarter clients, developing personal branding strategies for clients with no visibility and putting them on the online map with media coverage, podcasts and talks!
Emily ClearyGhostwriter & media Consultant
Emily is a veteran Fleet Street journalist with 20 years media experience. She’s managed PR campaigns for Premier League footballers and CEOs, so has developed deep and considered insight to tell our clients' stories in the national press in a way that excites editors and achieves acclaim for you. She has enviable media contacts covering news, features, business, broadcast and everything in between.
Harry CockburnGhostwriter & media Consultant
Harry has spent over 15 years working in the media, covering science, business, culture and politics. He was a news editor at The Independent before becoming Environment Correspondent. He’s had several front page scoops and his portfolio of publications includes The Guardian, The New Statesman, Metro and LondonLovesBusiness. Harry is an incisive writer and, having been both the writer and recipient of hundreds of media pitches, he directs clients in developing story ideas which will get noticed.
Hannah UguruLinkedin Expert & Podcast editor
Hannah is an award-winning, bilingual (Italian) writer, editor and digital creative. She has worked as an editor of a magazine curating and producing current affairs, news and culture content, as well as an assistant producer for BBC radio. As our Linkedin expert, she loves experimenting with written, audio, video and graphic forms of communication and has a passion for generating societal equity, diversity and integrity in her work - and for helping our clients do the same.
Patrick Grafton-GreenGhostwriter & media Consultant
Patrick worked in journalism for ten years before entering PR. He began his career as an editor and reporter in local news before moving to the Evening Standard where he became deputy digital editor. More recently, Patrick had stints at various national newspapers and broadcasters, including the i and LBC. A skilled writer who always has an eye for a great story or quote, he's able to quickly grasp our clients' talking points to find targeted media opportunities.
As well as our in-house team above, so that we can help our clients with all aspects of their profile-raising objectives, we also have a network of trusted freelance consultants such as ghostwriters, media trainers, SEO specialists and speaking consultants