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 Meet The Thought Leadership PR Expert Team!

Helen Croydon Journalist and Author turned Media Consultant

Helen Croydon

Behind Thought Leadership PR's concept is Helen Croydon. She created a fresh approach to PR, focussing on raising the profiles of the people behind a business, rather than the business itself. That's because people have more PR value than businesses do!

It's also because, with nearly two decades experience working as a journalist across broadcast, radio and print, and as a best-selling author, she had to work hard to raise her own profile.

Helen has written for every major national UK newspaper from The Sunday Times to Metro to The Daily Mail, worked as a producer for ITN for a decade and has appeared on Sky News, BBC News Channel, ITV This Morning, Newsnight, Woman’s Hour and more.

It is this decades worth of knowledge and media contacts with which she applies her unique results-driven formula for creating thought leaders and boosting personal profiles.

Eva Charalambous

Eva Charalambous

PR & media strategy

Eva has worked as a reputation advisor to global CEOs and private individuals for half a decade. Previously, she managed communications at one of the UK’s best known cross-party think tanks and a highly-regarded economics consultancy based in London. Eva secures coverage for clients across a variety of media and expertly develops tailored media strategies.

James Morris

James Cheng-Morris

Writer & Media Strategy

James had a decade of journalism experience, from local papers to national news websites including Yahoo News and the Evening Standard. He has provided on-the-ground coverage for some of the biggest stories in recent history, such as Brexit and the coronavirus pandemic. A sharp writer with expertise in how to guide a story to publication, James has an ability to understanding our clients' complex topics and make them into stories that get noticed.

Cheyanne Greig-Andrews

Cheyanne Greig-Andrews

Operations & Business development

Cheyanne is an experienced writer, creator and organiser. She's worked for content agencies, press and an art studio. Her sharp and insightful research helps us gain a better understanding of our clients, their industries and opportunities that others haven't thought of. And her operational know-how keep our day-to-day operations running smoothly.

Emily Cleary

Emily Cleary

Writer & media Strategy

Emily is a veteran Fleet Street journalist with 20 years media experience.  She’s managed PR campaigns for Premier League footballers and CEOs, so has insight and ability to tell your story in the national press in a way that excites editors and achieves acclaim for you. She has enviable media contacts covering news, features, business, broadcast and everything in between.

Nellie Khossousi

Nellie Khossousi

Social media & video editing

Nellie has worked on high profile marketing strategies from galleries and museums to startups and her own website too. She's our marketing and social media specialist, advising and implementing on everything from marketing strategies, designing websites, editing videos, producing podcasts and creating engaging and relevant content for our clients.

Lucy Dunn

Lucy Dunn

writer, media strategy & social media

Lucy Dunn is an experienced journalist who has worked across some of the UK’s leading titles and national newspapers (print and online) including as deputy editor of The Telegraph magazine. She has helped launch two award-winning media brands: Grazia Magazine and The Pool UK (no longer live) and holds a professional diploma in digital marketing. Lucy marries her top-tier media experience with her digital marketing knowledge to supercharge our clients’ personal branding.


As well as our in-house team above, so that we can deliver on our wide range of  PR and marketing services, we also have a network of trusted freelance consultants who help us to continually deliver whatever is needed for your personal branding. We partner with film-editors, media trainers, SEO specialists, book ghost-writers and more.

(And on that note, if you're a freelancer with a skill you think we should be offering, get in touch with us!)