Personal PR Success Stories
We work with CEOs, entrepreneurs, investors, authors, academics, politicians and creatives at all points of their career.
Often clients come to us because their online profile doesn’t do justice to their portfolio of accomplishments. We help them build and amplify their personal brand. Or, our clients have some brilliant bit of thought leadership - a book, a podcast, a white paper or a movement and they want to get it out to a wide audience. They want to put their name or their content on the map!
Whatever your current status, we are experts in shaping, enhancing and controlling your online and offline profile. Some of our recent coverage is highlighted below.
Investors and VCs
Thought leadership is the best tool for investors to attract deal flow because there is demand from business publications for unique advice on growing and scaling businesses.
Entrepreneurs are one of the most content-hungry demographics. That’s great news if you are a thought leader in the making because there is a whole eco system of talks, websites, podcasts and more where you can be heard by start-ups or other investors.
Tae Hea Nahm and Ryan Floyd
Cofounding MDs of Storm Ventures
Storm Ventures is an established Venture Capital firm in Silicon Valley investing in mid-sized tech and SaaS start-ups. Co-founders, Tae Hea Nahm and Ryan Floyd wanted to raise their profile as investors in the UK and Europe to increase ‘deal flow’ from outside the traditional start-up hub of Silicon Valley.
Tae Hea Nahm is the author of a book series called Survival to Thrival. Using his books, we secured guest contributor articles in business publications, international speaking slots at Collision Conference and SaaStock, launched a Survival to Thrival podcast and drove Amazon reviews and testimonials.
For investors and VCs we recommend The Executive Package
CEOs and Entrepreneurs
In today’s digital world, a CEO needs to be the human face of a business. It’s no longer acceptable to hide behind a contrived quote on a press release.
CEOs need to manage their profiles like minor celebrities. Customers want to know their opinions on industry-wide topics; the media want to know their vision; entrepreneurs want their leadership advice.
We can work instead of, or in addition to, an existing comms team to work solely on the senior leadership's personal profiles.
We helped a department president in Samsung develop his LinkedIn presence. With a passion for solving the world’s sustainability issues through technology, he wanted to be at the forefront of leading conversations around tech for good. But like many highflyers he neither had the time nor the knowledge to get the best out of social media.
We worked closely with the in-house comms team to optimise his profile, engage with the right influencers and create a calendar of creative posts. Alongside our work, we used our expertise to promote a personal project to support start-ups in the tech-for-good space.
For startout entrepreneurs we recommend our Personal PR Kickstarter plan. For those with an established business of 10+ employees we recommend our Full Service Personal PR
For politicians, a visible profile is essential not only to win the support of the electorate, but within their own party for career progression.
Politicians are expected to be thought leaders. They are searched for on social media; they are sought after for comment in the media; they are called to Hustings and expected to know everything. While it’s essential that they know party policy, in today’s digital world it is equally important to show personality and genuine passion.
Dinesh Dhamija MEP (Liberal Democrat)
We worked closely with Dinesh from him throwing his hat into the ring for nomination to be an MEP candidate, to getting elected in the European Parliamentary Elections in May 2019.
We secured opinion pieces on influential political platforms, radio interviews and quotes in London regional press.
We worked closely with Lib Dem HQ to create a targeted social media campaign and build a personal website compliant with the party. Once elected, we worked with his research team in Brussels to keep abreast of the policy he was working on. From that we secured reactive media interviews on the developing Brexit saga, placed opinion pieces in mainstream publications, managed his social media output and facilitated other promotional content such as videos and leaflets.
For established politicians with funding we recommend Full-Service Personal PR. For those self-funded we recommend our Personal PR Kickstarter
Academics need a profile to get funding. It's no longer enough to submit a report . They have to demonstrate they can influence policy.
Without an online presence, it’s common for researchers to find that their peers with similar backgrounds get quoted in the media and asked to speak at events more than they do!
Case StudyJacqui Webster PhD, The George Institute
Jacqui is a distinguished researcher in food policy and salt reduction.
As an academic, she'd been quoted in journals and spoken at many academic events, but wanted her research referenced in the mainstream media. She also wanted to know how to be more active on Twitter and LinkedIn and find the conversations and influencers relevant to her industry.
We provided a PR strategy and with regular calls we guided her on shaping her talking points for mainstream media, pitching articles, shaping a social media strategy and finding events to speak at. After the Personal PR Kickstarter package ended, she had the skills to carry on developing her thought leadership alone.