Want insights from national news editors about what makes a story? Click here for our report
Raise Your Academic Profile
By definition, academics are thought leaders in the making. Research and deep-level expertise is of great use and interest to media and publishers. The challenge for most academics is translating complex topics into lay person language that the public, journalists or industry professionals will value.
This is where we help. We’ve helped several academics consolidate their areas of research into digestible content and in turn positioned them as go-to commentators.
Case Study #1
Client: Research fellow in mathematics and director of national education support network
Short-term goal: To build her digital footprint as a known thought leader on maths education.
To generate prestigious google search results through media articles and quotes.
Long-term goals: To progress her career.
To raise awareness of the importance of maths in a world heading for AI.
Results (in 5 months):
- Secured 10+ media mentions or articles in high-tier publications like The Independent, Companies Digest, The Guardian.
- Secured speaking engagements such as this Disruptive Live online event
- Built and launched a personal website to showcase career history and utilise our media coverage.
Case Study #2
Client: Senior lecturer in sports science and founder of a non-profit education platform
Short-term goal: To elevate her academic profile and align her messaging and personal brand across different digital channels
Long-term goals: To pave the way for career progression.
To raise the profile of her non-profit.
Results (in 3 months):
- Secured three media mentions in Daily Mail, Training Matters and Comment Central
- Copy-edited media articles which required her byline to make them media-ready
- Advised on content and SEO of non-profit website
- Assisted in application for Wiki page.
Read our blog about example CEO thought leaders