Our Thought Leadership Strategy

We start with personal branding

You may be at the cutting edge of your industry, have multi-sector experience or the makings of a revolutionary product, but if you can’t articulate your USP and categorise your different areas of expertise, potential customers or partners will struggle to understand your value.

Before we can find PR opportunities we identify and differentiate the most powerful talking points for you or the leading figureheads in your organisation.

Then we push personal PR

Getting you or your senior executives into the media casts you as an expert, brings credibility to your brand, pushes your name up search results and gives you authoritative content to share on your own channels.

We don’t do generic pitching nor write press releases (it never leads to coverage). We tailor appropriate pitches for opinion pieces, contributor articles, profile pieces, podcast interviews, reactive quotes or speaking engagements.

Next, we boost results with content creation

We don’t just create ‘more content’ to add to the  noise. As former journalists and producers, we research topical trends to write informed reports, intelligent blogs or produce quality podcasts that actually add value to your audience.

thought leadership pillars

Personal branding to define your expertise

Personal branding strategy

Your expertise is the basis of thought leadership. We start with a strategy call which enables us to:
  • Define your USP and messaging
  • Develop media worthy story angles
  • Identify your industry talking points
  • Write a professional media bio

Digital profile audit

Your digital footprint is what signals your credibility. As part of our initial strategy, we'll monitor:
  • Review search engine results to inform our strategy
  • Optimise your Linkedin profile
  • Review content and SEO of business or personal websites

Personal PR to build your profile

Media coverage

Having your name appear on media websites makes you more visible and provides backlinks to your website. We routinely secure:
  • Opinion pieces
  • Advice articles
  • Other thought leadership or contributor articles
  • Profile pieces
  • Expert quotes used in news or features

Radio or podcast interviews

Podcasts allow you to discuss industry insights and get in front of highly targeted audience. Our media team:
  • Find the top ranking podcasts relevant to your target audiences
  • Secure guest interviews
  • Prepare you for the interview with key messages
  • Create assets such as clips and graphics for sharing

Thought leadership article writing

As former journalists we write in a way that the media will publish.  Rely on us to:
  • Suggest topical thought leadership article ideas
  • Pitch and place them in the media
  • Ghostwrite, co-write or edit as needed
  • Get rid of your corporate or academic jargon (sorry, we have to!)

Public speaking opportunities

Whether online or in-person, speaking events enable you to inspire and lead discussion. We help you:
  • Identify target events - from conferences to webinars to festivals
  • Secure appearances - from keynotes, to panels to webinars
  • Develop storytelling for a memorable talk

Industry awards

Being nominated or shortlisted for industry awards brings validation for your work. We will:
  • Research relevant awards
  • Draft applications or nomination forms
  • Coordinate endorsements

    Media training and messaging 

    Our trusted pool of national journalists deliver virtual media training sessions covering:
    • How the media find guests and what they want from them
    • Practical exercises to consolidate your talking points
    • Common interview techniques used by journalists
    • Techniques to handle difficult questions
      • Content creation to amplify your authority 

        Linkedin management

        For business leaders and executives, Linkedin is an increasingly prevalent tool to network and qualify expertise. Rely on us to:
        • Optimise your profile so you're found more easily
        • Identify and post topical industry stories
        • Identify and engage with target influencers
        • Promote the coverage we secure for you
        • Create graphics and other visual content
        • Thought leadership content creation

          While PR showcases your eminence on third party sites, creating your own content drives traffic to your services. We produce:
          • SEO-optimised blogs to drive traffic
          • Newsletters to engage audiences
          • Your own podcast to impress new leads
          • Your own video series to show authenticity
          • Your own webinars to connect you to influencers

          Book consultancy

          Whether you are formulating a book idea, trying to find a publisher or need a ghostwriter. We love to:
          • Develop a book synopsis and research relevant publishers
          • Edit your book manuscript or ghostwrite your first draft
          • PR your book, or your author career

          Website creation

          Your website is your calling card for your services and expertise. We partner with a web creation agency and ensure we:
          • Write copy in line with your personal branding strategy
          • Implement content SEO after researching keywords
          • Implement technical SEO (XML sitemap, security certificate, metadata)
          • Integrate social media and media coverage