Our Thought Leadership Strategy

You may be at the cutting edge of your industry, have multi-sector experience or the makings of a revolutionary product, but if you can’t articulate your USP and categorise your different areas of expertise, potential customers or partners will struggle to understand your value.

Before we can find PR opportunities we identify and differentiate the most powerful talking points for you or the leading figureheads in your organisation.

Getting you or your senior executives into the media casts you as an expert, brings credibility to your brand, pushes your name up search results and gives you authoritative content to share on your own channels.

We don’t do generic pitching nor write press releases (it never leads to coverage). We tailor appropriate pitches for opinion pieces, contributor articles, profile pieces, podcast interviews, reactive quotes or speaking engagements.

We don’t just create ‘more content’ to add to the  noise. As former journalists and producers, we research topical trends to write informed reports, intelligent blogs or produce quality podcasts that actually add value to your audience.