Our Thought Leadership Strategy
We start with personal branding
You may be brilliant at what you do but if you can’t define your USP and summarise your approach, people will struggle to understand your value.
Personal branding is the groundwork for PR and marketing. We develop your talking points and refine your messages before we approach the media or produce content. Alongside this, we optimise your online profiles ready for when people search for you.
Then we push personal PR
We don’t do generic pitching nor write press releases. We develop tailored pitches for contributor media articles, profile pieces, podcast interviews, comments on news stories and talks at industry events.
Getting onto the public stage casts you as an expert, brings awareness to your work, pushes your name up search results and provides authoritative third party content to share on your own channels.
Next, we boost results with personal marketing
This is the bit where we make sure your expertise impresses upon your existing audience, and reaches new ones.
This may be as simple as a social media strategy which consolidates all your content and media exposure, or it may mean creating SEO-optimised content such as your own blog, podcast, video series or newsletter to drive traffic. The goal is to cement your credibility.