Our Thought Leadership Strategy

We start with personal branding

You may be brilliant at what you do but if you can’t define your USP and summarise your approach, people will struggle to understand your value.

Personal branding is the groundwork for PR and marketing. We develop your talking points and refine your messages before we approach the media or produce content. Alongside this, we optimise your online profiles ready for when people search for you.

Then we push personal PR

We don’t do generic pitching nor write press releases. We develop tailored pitches for contributor media articles, profile pieces, podcast interviews, comments on news stories and talks at industry events.

Getting onto the public stage casts you as an expert, brings awareness to your work, pushes your name up search results and provides authoritative third party content to share on your own channels.

Next, we boost results with personal marketing

This is the bit where we make sure your expertise impresses upon your existing audience, and reaches new ones.

This may be as simple as a social media strategy which consolidates all your content and media exposure, or it may mean creating SEO-optimised content such as your own blog, podcast, video series or newsletter to drive traffic. The goal is to cement your credibility.

Personal branding to define your expertise

Personal branding strategy

The ability to articulate what you do is the basis of thought leadership. We start with a strategy call which enables us to:

Define your USP and establish differentiation
Develop media worthy story angles and messaging
Help you perfect your pitch
Write a professional media bio
Carry out keyword research to establish the language to draw in your audience

Digital profile audit

How you show up online signals trust, authority and authenticity. We examine your digital presence so that we can:

Optimise social media profiles
Check you aren’t sharing mixed messages
Advise on SEO for personal or business websites
Suggest rewrites for style and clarity

Website creation

Your website is your call to action for people to buy your services or read your research. Our web creation team will:

Design a suitable site on Wordpress or Squarespace
Write clear website copy in line with your personal branding strategy
Implement content SEO (finding the right keywords)
Implement technical SEO (XML sitemap, security certificate, metadata)
Integrate social media and showcase media coverage

Professional profile photos

Professional headshots are needed for contributor media articles. Our partner photographer provides:

Five edited high resolution photos
Contact sheet of 100s of photos to choose from
Multiple outfits
Private shoot in north London studio

Media training with messaging development

Our trusted pool of national journalists deliver virtual media training sessions covering:

How the media find their guests and what they want from them
Practical exercises to define and refine your talking points
Common interview techniques used by journalists
Techniques to handle difficult questions

Personal PR to build your profile

Media coverage

Having your name appear on media websites makes you more visible and provides backlinks to your website. We relentlessly pursue:

Opinion pieces

Advice articles

Other thought leadership or contributor articles

Profile pieces

Expert quotes used in news or features

Podcast or radio interviews

Podcasts allow you to share industry insights in depth and get in front of highly targeted audience. Our media team:

Find the top ranking podcasts relevant to your target audiences
Secure guest interviews
Prepare you for the interview with key messages
Create assets such as clips and graphics for sharing

Ghostwriting thought leadership articles

As former journalists we write in a way that the media will publish. For all our clients we:

Suggest topical thought leadership article ideas
Pitch and place them in the media
Ghostwrite, co-write or edit as needed
Get rid of your corporate or academic jargon (sorry, we have to!)

Speaking engagements

Whether online or in-person, speaking events enable you to inspire and lead discussion. We help you:

Identify target events - from conferences to webinars to festivals
Secure appearances - from keynotes, to panels to webinars
Develop messaging and themes for a killer talk

Industry awards

Being nominated or shortlisted for industry awards brings validation for your work. We will:

Research relevant awards
Draft applications or nomination forms
Coordinate endorsements

Personal marketing to amplify your authority

Social media strategy

A social media presence not only provides an online CV, but is a tool to prompt discussion on topical issues in your profession. Rely on us to:

Optimise your profile so you're found more easily

Identify and post topical trending stories

Identify and engage with target influencers

Promote the coverage we secure for you

Create graphics and other visual content

Thought leadership content

While PR showcases your eminence on third party sites, creating your own content drives traffic to your services. We develop memorable thought leadership such as:

SEO-optimised blogs to drive traffic
Newsletters to engage audiences
Your own podcast to impress new leads
Your own video series to show authenticity

Book consultancy

Having your name on a printed book is the elixir of thought leadership. We have authors on our team, and so we LOVE advising on:

Researching and pitching to relevant publishers
Writing a professional book synopsis
Self-publishing
Book editing
Book publicity

Digital ads

Once you have powerful thought leadership content we can help you showcase it with paid campaigns such as:

Setting up and managing Google ads
Social media ads and boosted posts
Book marketing on Amazon