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Thought Leadership for Senior Management Teams
Position your executive team as thought leaders
By raising the profiles of your senior managers you raise the credibility of your organisation.
Thought leadership for c-level executives is more effective than traditional company PR because there are more PR opportunities for people than for brands. Collectively, your leadership team have cross-industry insights that can be utilised for contributor articles in business publications, talks at industry events or interviews on high traffic podcasts.
We deep dive into your business to develop media-worthy topics for executives, co-founders or any employee with specialist subject matter expertise.
Below are examples of our thought leadership activities for leadership teams.
Case Study #1
Client: Co-founders of a VC firm, USA
Short-term goal: To gain visibility for their thought leadership content including a book on scaling tech startups, via media coverage, talks, podcast appearances and a social media strategy
Long-term goals: To create deal flow and become the go-to investors for SaaS startup founders to approach.
Case Study #2
Client: Trade credit insurance broker, UK
Short-term goal: To build the brand's digital presence from zero through authoritative content such as blogs, media articles, and social media.
To get clarity on their areas of expertise which could be media-worthy.
Long-term goals: To communicate the protection afforded by trade credit insurance, which can help small businesses survive early years of trading.
Results (over 18 months):
- Developed keyword-optimised blog strategy and wrote regular articles based on interviews with senior executives or analysts
- Placed and co-wrote articles for financial and leadership-focussed publications such as Fresh Business Thinking and Real Business.
- Copy-edited and consulted on the development of white papers
- Implemented social media strategy and grew LinkedIn and Twitter following from 0 to 2k and 200 respectively
- Consulted on SEO elements of new website