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About this episode:
Jess Austin is Communities Editor for Metro online, commissioning Metro blogs and first person pieces. She discusses what the editorial team look for, why using fresh writers is so exciting, and, how to pitch to their regular series such as ‘what it feels like to…’ ‘immigrant stories’ and ‘hello, my name is….’
Plus, what you. need to know if you fancy pitching yourself as a columnist.
Hear insights into how top B2B publications such as growthbusiness.co.uk, smallbusiness.co.uk and Information Age are put together.
Lawrence Gosling is Editorial Director of the Bonhill Media group’s eccelctic mix of titles. He shares advice on how to pitch a thought leadership piece, why clickbait doesn’t work for B2B journalism and how PRs or would-be commentators should adapt their pitches for consumer media Vs B2B media.