How to pitch your true life story with Punteha van Terheyden

Punteha van Terheyden is an expert on true life journalism. She has been writing and editing the so-called real-life sections of UK magazines for over a decade, including titles such as Take a Break and more

She set up Lacuna Voices, to challenge the traditional mould of the real life stories. Why, she asks, don’t the media take that many real life stories from men for instance?

We discuss why it’s time to challenge the traditional formula of what makes a story in the media; what PRs can add to a press release to get a story picked up; and why editorial teams have the worst reputation than any other industry for not replying to emails.