Thought Leadership PR Blog

How to be a Thought Leader

What? What is Thought Leadership? - Many people ask, what is thought leadership, and usually get a woolly answer such as it builds trust, authority, and it opens doors to partnerships and opportunity. All these are true, but the functional definition… ...
Why? Why is Thought Leadership Important? - Benefits of a Thought Leadership Strategy What extra touches do you put into your morning routine when you know you are meeting an important business connection? Do you get out the best suit? Posh pen?… ...
How? How do you Become a Thought Leader? - Now you can see the benefits of having an authoritative personal profile offline and online, how do you build one?  The bad news is that it isn’t as easy as creating a few paid adverts… ...

Thought Leadership PR Blog

Ipad and newspaper depicting privacy setting Guaranteed media coverage and PR packages: Why we are breaking the mould - Any PR agency or freelance PR will attest, they can’t guarantee media coverage. And they are right. No one can! News is an evolving cycle and newsroom agendas are a complex web for which there… ...
letters and numbers stamps jumbled together We’re Hiring: Writer and Media Consultant - Yes, we are a PR agency, and yes this is a PR role but the crux of this role is writing and knowing the media. Whether that’s ghost-writing articles for clients, writing up call notes… ...
A table of four images showing marketing, social media, SEO and a hashtag We’re hiring! Part-Time Digital Marketing and Social Media Supremo - We are recruiting for a new digital marketing and social media consultant, to work on a freelance basis for 3 hours per day for 4-5 days per week. The role has the potential to become… ...
Photo collage of four CEOs Do CEOs and high profile professionals need a social media presence? - Business leaders on social media: Good or bad? We often hear from CEOs, high profile entrepreneurs, revered scientists and political figures that they would like to do more on social media but they are afraid… ...
A virus cell with the words, 'Covid 19' Being a Thought Leader during the Coronavirus pandemic - News about Covid-19 dominates the headlines in times like these. Where many of us may have carved out 15 minutes every day to read an op-ed on our favourite business websites, or to scan Twitter… ...
People on a train during the pandemic Is it OK to promote Thought Leadership during the coronavirus crisis? - During unprecedented and stressful times like these, it is hard to know whether your usual marketing campaigns should be put on hold and whether it’s appropriate to continue to produce thought leadership content. Should you… ...
Live audience presentation Five Common Thought Leadership Mistakes - Effective thought leadership should lead to you being top of mind as an authority on particular topics. Even better, thought leadership should help others advance by giving them access to your insight and valuable expertise.… ...
Screen shot of text from media coverage Writing Thought Leadership: How to make it media-worthy - There's a big difference between what you write for your own content, and an article or guest post you would write for the media. Our founder, Helen Croydon wrote this article on common pitfalls of… ...
Photo collage of four CEOs Three examples of thought leadership strategy by CEOs - Imagine if one of your ideas for how to solve a common business problem became the go-to approach in your industry. Imagine if, by taking some time to analyse an issue and articulate your theory,… ...