News & Blog

How to be a Thought Leader

What is Thought Leadership? - Many people ask, what is thought leadership, and usually get a woolly answer such as it builds trust, authority, and it opens doors to partnerships and opportunity. All these are true, but the functional definition… ...
Why is Thought Leadership Important - What extra touches do you put into your morning routine when you know you are meeting an important business connection? Do you get out the best suit? Posh pen? Polish your shoes? (or in my… ...
How do you Become a Thought Leader? - Now you can see the benefits of having an authoritative personal profile offline and online, how do you build one?  The bad news is that it isn’t as easy as creating a few paid adverts… ...

Latest News

Guaranteed media coverage and PR packages: Why we are breaking the mould - Any PR agency or freelance PR will attest, they can’t guarantee media coverage. And they are right. No one can! News is an evolving cycle and newsroom agendas are a complex web for which there… ...
One of Our Clients on BBC Radio Bristol! - When our client, James Trezona, co-founders of Rooster Punk decided to launch their new book 'Humanizing B2B Marketing' we knew it would be an excellent topic for BBC Radio Bristol. A program that aims to… ...
We’re Hiring: Writer and Media Consultant - Yes, we are a PR agency, and yes this is a PR role but the crux of this role is writing and knowing the media. Whether that’s ghost-writing articles for clients, writing up call notes… ...
We’re hiring! Part-Time Digital Marketing and Social Media Supremo - We are recruiting for a new digital marketing and social media consultant, to work on a freelance basis for 3 hours per day for 4-5 days per week. The role has the potential to become… ...
Should CEOs and high profile professionals use social media? - I often hear from CEOs, high profile entrepreneurs, revered scientists and political figures that they would like to do more on social media but they are afraid that they may say the wrong thing, that… ...
One of our charity clients on BBC London News - The Inner Vision Orchestra is the UK's only professional blind orchestra. During lockdown they haven't been able to practice at all. Zoom does not allow group practice due to the time delay. We got them… ...
One of our clients on BBC World Service - As soon as we heard a snipped of Fereshteh's story, we knew it would be perfect for the Outlook radio programme, which features untold, unusual and inspirational personal stories from around the world. Here her… ...
Another client, on ITV News London! - This is a lovely, moving feature about musicians from the The Baluji Music Foundation coming together to practice for the first time since lockdown. https://youtu.be/cLYjpIasOwE ...
Our client on Sky News - Frederik Groce, VC with Storm Ventures, talks to Sky News about the diversity problem in venture capital and what can be done about it, ...
Helen Croydon talks about the aim of The Media Insider Podcast, and pitching tips - In this interview with Response Source our founder Helen Croydon explains why she started the Media Insider podcast and how it helps us pitch (and secure) coverage for our clients. ...