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PR for Founders
As the driver of a startup or small business, showcasing industry expertise is essential for building trust with potential clients and partners.
A founder’s visibility is often the way potential leads discover your business, so getting your views on topical industry issues seen in business publications, podcasts or on social profiles is very powerful.
Many of our founder clients seek PR because they want to build a profile outside of their business to pave the way for consultancy or advisory work for when they exit their business or because they intend to seek investment.
Case Study #1
Client: Founder of a Real Estate Business, USA
Short-term goal: To gain name recognition beyond her local geographical area and to expand her expertise from real estate to the wider topic of entrepreneurship.
Long-term goals: To pave the way for future consultancy work. And, to get her message heard - to inspire more young people onto the property ladder.
Results:
- Secured a contributor article which resulted in an invite to write a regular column on real estate
- Secured two profile pieces such as this one in Talented Ladies Club
- Secured high-traffic podcast interviews on LifeBlood Podcast and Agency for Agents
- Provided advice on pivoting expertise to female entrepreneurship, and advice on planning a book
Case Study #2
Client: Founder of an HR consultancy firm, UK
Short-term goal: To get her message out on the importance of 'positive working', which will help people and organizations improve mental health, productivity and satisfaction - particularly post-pandemic.
Long-term goals: To inspire more productive working and job satisfaction. To drive the right leads to her business.
Results (in four months):
- Secured media coverage in top-tier business publications like Management Today and HR Magazine
- Secured an interview on BBC Radio London
- Secured a talk at Festival of Work 2022
- Developed a Linkedin posting strategy to demonstrate expertise on her thought leadership topics.
Read our blog on the importance of social media presence for founders and CEOs