Author PR Kickstarter Programme

Define your author brand and elevate your digital profile

This Author PR programme works in the same way to our Personal PR Kickstarter programme in that it works on a one-off fee. But your choice of PR or marketing deliverables are tailored to meet the specific needs of authors.

We are well aware that authors don’t have big publicity budgets (any more!), and therefore the rolling monthly PR retainer, which most PR firms operate on, aren’t suitable for most authors funding PR from their own pocket. We also know that authors have the perfect building blocks for becoming an authoritative thought leader: They have opinions, expertise and creativity. So this makes our job easier.

Our starting point is the same as our Personal PR Kickstarter, and our Full-Service Personal PR packages, in that we first develop your media-worthy talking points, along with an in-depth review of your online profile to form your Personal Branding Strategy.

Then, you select your choice of deliverables according to your personal goals. Whether that’s help writing a synopsis to secure a top-tier publisher, or your book is out already and you want a book blog tour, or you want to go onto a podcast or perhaps need help with a book launch – we will shape the package deliverables according to your needs.

This package starts at a fixed fee of £2,900 

Our author PR and marketing activities include:

  • Our signature Personal Branding Strategy
  • Media coverage (guaranteed two media mentions)
  • Broadcast interview (guaranteed one podcast or radio interview)
  • Pitching for author talks at festivals
  • SEO audit for book or author website, including keyword research
  • Professional book synopsis for UK publisher research
  • Social media strategy
  • Host a book launch (London only)
  • Professional photo shoot (London only)
  • Book blog tour
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Author PR testimonials

Anat Deracine


    "As a debut author, there is a lot that nobody tells you about doing your own marketing, and trying to handle everything — a website, and social media, and trying to build buzz around your book —can be quite overwhelming and feel like a full-time job. Helen and the entire Thought Leadership team are experts around bootstrapping and elevating your online presence. With detailed SEO audits telling you how to improve your website, assistance with and tutorials on setting up your own podcast, newsletter or videograms, and clear messaging around your thought leadership pillars to create a unique brand, this is the best value for money I've seen when it comes to PR and marketing. Every person on the team isn't just knowledgeable and supportive, they're deeply invested in teaching you how to do this yourself, so you feel more confident about managing your own publicity for the long-term."

    Dr Jacqui Webster PhD

    Head of Advocay, The George Institute

      "Helen has provided me with really targeted support on Thought Leadership activities. This included helping me define my story, planning and pitching articles and doing a much needed ‘health check’ on my social media channels. Helen was organised and provided insightful critical guidance that helped me identity and reach target audiences and communicate my story. She helped to keep me accountable and was interesting and fun to work with. Thanks Helen!"

      Our other profile-raising services

      Full Service Personal PR

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      Personal PR Kickstarter

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